Michelle Dailey

Design Governance for Quality Control and Cross Team Coordination

In a multi-designer studio, proofing errors and inconsistent file organization frustrated clients and made handoffs challenging. We implemented a checklist-based system and labeling standards to improve quality, team coordination, and workflow efficiency.

My Role

Graphic Designer

Design Graphic

Team Goals

Our Process

While we didn’t formally use a Design Ops framework at the time, our collaborative approach to listening to the team and addressing recurring pain points closely aligns with Design Ops principles. Looking back, this framework provides a clear way to describe how we identified errors, inefficiencies, and handoff challenges across the studio.

1

Problem Recognition

2

Audit & Discovery

4

Review Results

3

Implement Plan

A process allowing for continuous feedback & iteration

1

Recognizing the Problem & Context

In our fast-paced studio, inconsistencies and lack of proofing systems led to errors, rework, and client dissatisfaction. So we asked these questions:

What were the pain points?

Who was affected?

Why is it urgent?

2

Audit & Discovery

How We Work Together - Collaboration & shared understanding​

How We Get Work Done - Workflow & Execution

How We Create Impact - Quality, Trust & Outcomes

3

What We Implemented

Standardized file and naming conventions

Project Folder Structur Template

Mandatory digital + print checklists

Print Checklist Snapshot

Reusable templates and reference files

Clear ownership and support structure

4

Reviewing Our Results

Fewer errors and revisions

Faster, Smoother handoffs

Improved onboarding

Increased client confidence

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Currently based in Southern Connecticut with West Coast roots