Project Overview
This iterative UX project is currently in progress. The case study highlights research insights, wireframes, and a working prototype exploring solutions for the mobile cycling trip booking experience. The prototype enables users to quickly book trips while clearly communicating difficulty levels, dietary accommodations, and options for sharing trips with friends.
My Role
- UX Designer
Tools
- Figma
- Marvel
- Paper Prototyping
Problem
Mobile booking can be confusing, with unclear flows, limited trip sharing, and difficulty handling dietary requests. This can lead users to abandon the booking flow and create more possibilities of dissatisifed customers whose trip didn’t meet their expectations.
Understanding User Needs
To better understand the needs of potential users, I conducted a comparative analysis of cycling tour websites and booking experiences to identify common patterns, strengths, and gaps in existing platforms. As a cyclist interested in curated cycling trips, I initially assumed that users primarily focused on route quality and difficulty level. However, research suggested that the decision-making process is more complex, involving factors such as travel companions, trip purpose (challenge, leisure, or exploration), dietary accommodations, and clarity of logistical information.
These insights informed the development of user personas, journey maps, and storyboards that represented a range of motivations and comfort levels with booking travel experiences. The findings helped guide the information architecture and user flows, ensuring key trip details—such as difficulty level, dietary accommodations, and trip sharing—were visible and accessible during the booking process.
Research Methods
- Comparative Analysis
- User Personas
- User Flows
- Information Architecture
- Storyboards & Journey Maps
- Rapid Paper Prototyping
USER Personas
Marcos
Age: 52
Status: Married
“I want to pick a challenging ride without worrying about the logistics, stay connected on the road, and easily share the plan with my friends.”
Goals:
- Effortless select a challenging trip and not have to think about details
- Having good cell coverage on trip connectivity
- Effortless booking with confirmation receipt and share with a friend option
Marcos has a demanding job and wants to waste minimal time in finding a trip that’s exciting, well-connected, and easy to book with his friends—so he can focus on the ride, not the planning and get back to work.
Laura
Age: 58
Status: Married
“I’m happy to pay for quality — I just want to know what I’m signing up for.”
Goals:
- Join a trip that balances challenging rides with exceptional food
- Feel confident dietary needs can be accommodated
- Understand effort level clearly before committing
Laura is researching a week-long cycling trip with challenging rides and standout local food, but she wants reassurance that her dairy-free needs will be respected and that the pace matches her experience. When trip details are vague her confidence drops and she hesitates to commit.’s exciting, well-connected, and easy to book with his friends—so he can focus on the ride, not the planning and get back to work.
Ideation
Primary Booking Flow (Happy Path)
Starting with paper wireframes, I mapped out a core “happy path” for a mobile experience, using quick, hands-on prototyping to explore interactions and flow. I then translated these insights into a digital user flow in Figma.
Designing and Prototyping
Evolving early concepts into a higher-fidelity, interactive mobile prototype in Figma
Building on initial wireframes, I developed higher-fidelity screens in Figma and introduced interactions to create a functional mobile prototype. The prototype incorporates key user needs such as sharing itineraries and finding dietary information with ease.
